Hello. We’re George.
We create new brands and refresh existing ones.
Our expertise is building business that are changing old models and creating healthy disruption. We’re a small but mighty difference-maker in the industry, bringing world-class creative solutions to world-class brands, without the world-class egos or expense. From your brand’s strategy down to its very last executional detail, we pride ourselves on providing the kind of strategic and creative solutions that punch well beyond our size.
As a collective of seasoned experts in brand and creative, we’re at our best when we work directly with founders, CEOs and CMOs to bring their visions to reality.
With both agency and in-house experience spanning 20+ years, we understand how to collaborate with you to execute business goals and brand objectives for never-done-before ideas in established categories or categories of one. We also get what you and your teams are going through and what you’re about to go out and do. It’s just as important to us that we’re helping to navigate the needs of the business alongside delivering world-class creative solutions.
We operate like we’re part of your team.
We care about your business just as much as you do, functioning like a partner who’s in it with you and your team. Our superpower is being able to adapt to different ways of working and empathizing with everything you’re going through; your needs, challenges, hopes, dreams, nightmares—all while staying true to ourselves, our principles, and GETTING. THE WORK. DONE.
We work at the speed of our partners while also working at the speed of us.
We’re super passionate and productive, but go about our jobs like humans who believe in having a life, not just working for life. Spending our time and energy well (and yours!) is just as important to us as the work itself. We do our best to keep the process simple, clear and light as possible, never getting caught up in the complexities or performative practices of existing agency models.
For now, not forever.
No AORs here. George’s business model meshes with you and your team to supercharge a brand in a shorter period of time (usually 6–18 months). From creative strategy to brand guidelines, our ambition is to not only make brands radiate, but help cast the right ongoing resources—in-house or outsourced—to execute at the highest levels. So when it’s time for an elegant hand-off, we all feel that parting ways is such sweet sorrow celebration.
What George does:
01 BRAND CREATION & refresh
Whether you’ve already started your startup, or you’re literally starting from scratch, George is at its best creating and shaping new brands. From naming, through to actionable guidelines, we bring brands to life—and to market. We also specialize in brand refreshes for existing companies that are looking to grow or reposition themselves, or both.
02 BRAND & CREATIVE STRATEGY
Our process is designed to create the strategic foundations required to build and refresh brands, for now, and the future. George’s proprietary framework simplifies everything so we can collaborate with partners at pace, make actionable decisions together, and set the stage for a brand that feels like the inevitable outcome of a shared vision.
03 visual & tonal systems
We love nothing more than the art/science/challenge of turning brand strategy into brand design and tone that ring true. From logo design and copy writing, to image direction and production, we codify brand systems into functional guidelines and create the master assets for your brand.
04 BRAND COMMUNICATIONS
Beyond the building blocks, George works closely with your team to bring new and refreshed brands to market. With years of collective experience working on end-to-end projects and productions, we’re the perfect partner for taking brand strategy and identity to their logical conclusion as killer comms and activations.
